It also includes social events on all three evenings. This is WOO’s first in-person congress since Dubai in 2019.
At the congress, there will be a full international program of speakers, including decision makers from Out-of-Home, the wider global advertising industry, analysts and commentators.
Topics to be covered include:
- How is OOH recovering from the global pandemic?
- The rapidly developing role of OOH in a digital world
- Why programmatic promises a bigger slice of the global media pie
- The launch of WOO’s updated global guidelines for audience measurement, and
- OOH and sustainability: how the industry can deliver what advertisers and the world want.
There will also be an expanded exhibition program showcasing new developments in technology and measurement, with the opportunity for up to 20 exhibitors to meet key industry buyers face-to-face.
WOO President Tom Goddard concludes, “Our 2022 convention will be bigger and better than ever. Dubai 2019 set new attendance records and, after a two-year absence due to the pandemic, Toronto will be a momentous day for the entire industry. We look forward to welcoming our friends from around the world to a defining event in the history of the global Out of Home industry.”
Individuals are invited to click here to register and view the full fee schedule.
For more information, visit www.worldooh.org or contact [email protected].
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