TEL AVIV, Israel–(BUSINESS WIRE)–March 2, 2022–
In honor of Women’s History Month and International Women’s Day on March 8, mobile and social gaming leader PLAYSTUDIOS will host the women in the game conference on Wednesday March 2 in his studio in Tel Aviv. The event, organized in collaboration with Playtika, CrazyLabs, Incredibuild, SciPlay, Beach Bum and the “Women in Gaming” community in Israel, will bring together female leaders for a variety of professional and inspirational sessions, including the PLAYSTUDIOS Leaders Roundtable . Studio Head and VP of Creative Hagit Hashimshony, VP of Marketing Noga Laron and Game Math Designer Tzuf Caspi. Other PLAYSTUDIOS team members scheduled to speak are art director Oran Martin and POP! Sharona Botzer, General Manager of Slots. All proceeds from ticket sales will support the work of QueenB, a non-profit organization dedicated to computer training for middle school girls.
“Women make up nearly half of the global gaming audience, but they make up a much smaller percentage of the workforce within the companies that create all of this gaming content. It’s still very difficult for a women to gain a foothold in our industry,” says Adva Lev, PLAYSTUDIOS Israel Relations and Cooperations Manager, “That’s why we’re doubling down on the success of our previous event with a lineup of amazing women who will share their expert insights into areas such as business operations, product development, creative, marketing, leadership, etc.
“Tickets for this conference sold out in less than 30 hours, demonstrating the high level of interest we have in learning from and supporting each other. Women are a force in this industry. We are excited to bring our community together and discuss how we can create more opportunities for women in the game.”
Topics on the event agenda include: Game Ideation Workshop; The importance of backend technology and product suitability; and How to Monetize Your Audience, followed by a series of talks and panel discussions.
More information about the Women In Gaming conference can be found on the QueenB website.
PLAYSTUDIOS, Inc. (Nasdaq: MYPS), creator of the revolutionary playAWARDS loyalty platform, is a publisher and developer of award-winning mobile games, including the iconic Tetris® mobile app, POP! Slots, myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, myVEGAS Bingo and MGM Slots Live. The playAWARDS loyalty platform allows players to earn real rewards from more than 70 iconic hospitality, entertainment and leisure brands in 15 countries and four continents. playAWARDS partners include MGM Resorts International, Wolfgang Puck, Norwegian Cruise Line, Resorts World, IHG, Bowlero, Gray Line Tours, Hippodrome Casino and 1-800-Flowers, among others. Founded by a team of veteran gaming, hospitality and technology entrepreneurs, PLAYSTUDIOS apps combine the best elements of popular casual games with compelling real-world benefits. To learn more about PLAYSTUDIOS, visit www.playstudios.com.
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CONTACT: Amy Rossetti
Public Relations Rossetti
KEYWORD: UNITED STATES NORTH AMERICA ISRAEL MIDDLE EAST NEW YORK
INDUSTRY KEYWORD: ELECTRONIC GAMES CASINO/GAMING TEENAGE WOMEN’S ENTERTAINMENT ONLINE MOBILE ENTERTAINMENT GENERAL CONSUMER ENTERTAINMENT
Copyright BusinessWire 2022.
PUBLISHED: 03/02/2022 02:00 / DISK: 03/02/2022 02:02
Copyright BusinessWire 2022.