NEWS ROOM: Louisville Launches 2023 African-American Golf Event

Since 1968, Louisville Tourism’s primary goal has been to improve the region’s economy through tourism development – to promote and sell Louisville as a world-class destination.

Louisville, KY – As Louisville continues to play on the national sports scene, the city recently scored an ace by winning the opportunity to host the African American Golf Expo & Forum (AAGEF) scheduled for August 25-30, 2023. Louisville will be just the third city to host approximately 1,000 participants in the week-long event featuring a golf course, golf education sessions, networking events and professional employment opportunities in the golf industry. golf – while exploring Louisville’s destination highlights.

The main objective of this expo and forum is to cultivate an interest in golf as a sport, while bringing industry networking, golf business and career opportunities to the general African American population. underserved. The show will include youth clinics, golf exhibits and a trade show with educational sessions on sports and business opportunities for African Americans and minority businesses to gain exposure in the $84 billion industry. of dollars. A key feature of the show will be workforce development through educational sessions and networking focused on jobs and internships in the golf industry, ranging from golf course supervision and management from turf to business and marketing opportunities in a career field that has historically been inaccessible to much of Africa. American population.

Louisville received this hosting opportunity through the perseverance of Black Tourism Advisory Council (BTAC) member R. Shawn Summerville, Louisville Tourism and the Louisville Sports Commission. Summerville sits on the board and plays a leadership role with the local African-American Amateur Golfers Association (3AGA) – which strives to be a leader in amateur golf experiences while introducing struggling communities served Louisville in the golf industry with the mission of ‘Building Bridges One Round at a Time.’

BTAC was established in 2020 and is led by Louisville Tourism President and CEO Cleo Battle to foster intentional inclusivity in the hospitality industry by identifying areas for improvement to attract a diverse mix of convention groups and vacationers in the city.

“In November 2020, representatives from 3AGA contacted us to discuss the opportunity for Louisville to host AAGEF,” said Louisville Athletic Commission President and CEO Karl F. Schmitt Jr. “Working with our partners, it is gratifying to see how quickly we have been able to secure this event for Louisville.

Additionally, Louisville’s hosting bid was aided by several community partners whose help and pledge of support were all reflected in exhibit organizer James Beatty, President Jim Beatty’s decision Golf Ventures (JBGV) to award the AAGEF to Louisville.

“I have been involved in many site selections and community projects nationwide over the course of my career. The perseverance, leadership and intentionality of the groups involved in this recruiting process is unparalleled,” said Beatty. “The group was so persuasive that I am adding an extra day for tours to take advantage of Louisville’s historical, cultural and community assets. I will work closely with all parties to ensure maximum local and national exposure,” a- he declared.

Summerville added, “I’m honored to be part of forward-thinking organizations like BTAC, JBGV and 3AGA. We are excited to diversify Louisville’s economy and encourage community renewal and reinvestment. It’s more than golf exposure – it’s a robust strategy for intentionally exposing and socially and economically empowering minority businesses in a sporting environment they might not otherwise connect to. Likewise, visitors and world travelers will experience the true essence of humility and perseverance that resides in the house of the greatest, Muhammad Ali.

Said Battle, “We look forward to AAGEF’s arrival and plan to take every opportunity to showcase the best of our city, giving these guests plenty of reasons to return to Louisville. Not only does this event represent a financial economic impact for Louisville, but it also gives us a platform from which to inspire African American travel to our city as we strive to increase annual attendance by Black travelers across the country. beyond the current 11% per year. Creating and identifying this type of tourism opportunities is one of the main reasons BTAC was established and winning this competitive bid shows that we are on the right track with our diverse and intentional outreach to minority-oriented groups and events.

Additionally, event organizers plan to partner with local community organizations with Jim Beatty Golf Ventures’ commitment that 25% of funds raised in Louisville will be reinvested in the community. AAGEF is open to the public and information about the 2022 event will be posted on with additional updates on the upcoming 2023 event.

Since 1968, Louisville Tourism’s primary goal has been to improve the region’s economy through tourism development – to promote and sell Louisville as a world-class destination. Prior to the pandemic, tourism was the third largest industry in Louisville, welcoming 19 million visitors in 2019. This spike in visits generated an estimated economic impact of $3.4 billion, which supported 70,000 local tourism-related jobs .