League of Legends Worlds viewership affected by time zone issue

In NPD Group’s September U.S. sales figures, sports games dominate the charts, with FIFA 23, Madden NFL 23 and NBA 2K23 finish 1-2-3.

Jason Wilson

Viewership for the League of Legends World Championship on Twitch struggled to match previous years as the event returned to North America for the first time since 2016, meaning fewer broadcast windows than ideal for playhouses in Europe or Asia. An 8 p.m. departure on the US East Coast means 1 a.m. in London, 2 a.m. in Paris and 8 a.m. in Hong Kong or Shanghai and 9 a.m. in Seoul.

According to Esports Charts, viewership for the Mexico City Play-In round to begin the event in late September dropped for the first time in five years. Audience is down more than 16% for the average audience compared to 2021.

The New York group stage, which ended on October 16, did not fare much better, with an average viewership of 826,000 viewers per minute, down about 37% from viewership. Viewership in the top broadcast languages ​​also fell, with English down 5%, Korean down 63% and Portuguese down 42%.

But while the early rounds were beaten, New York’s recent quarter-finals saw some good news, as viewership numbers rebounded a bit. Although still down from 2021, the round saw some promising results, such as a match between T1 and Royal Never Give delivering an AMA of 1.1 million viewers, peaking at 1.6 million.

The semi-finals will travel to Atlanta this weekend before the final in San Francisco (albeit with similar start times to the New York rounds).

One number to pay attention to beyond live viewership is Twitch replay viewership, which will grow in the days, weeks, and months ahead. — Kevin Hitt

Viewership for the 2022 Play-In Stage is down from 2021, but still higher than every year since 2017

Esports Graphics

2K Sports dropped NBA 2K23 last month, and interest levels around the game were strong as users played for an average of 46.8 hours in September and streamed the game for a total of 867,000 hours on Twitch. , according to data from sister company SBJ Newzoo.

The game, released on September 8 for PlayStation, Xbox and PC, became the highest-grossing console game in the United States in September and the third most-played sports game on console and PC by monthly active users.

Data shows that NBA 2K23 benefited from users wanting to quit FIFA 22. Player acquisition data shows that 36% of players who quit playing other sports games in favor of NBA 2K23 came from FIFA 22 The game’s predecessor, NBA 2K22, saw the biggest migration in the same category, with another older title, Madden NFL 22, being the third biggest contributor.

The majority of players who quit playing non-sports games to play the latest edition of NBA 2K previously played Counter-Strike: Global Offensive (43%), Fortnite (37%) and Fall Guys (33%) , all free. Games.

However, the numbers from late September show that NBA 2K23 will have stiff competition from FIFA 23, which was released on September 27. A look at the daily active user metrics for the first seven days of each shows FIFA 23 outperforming the basketball title. — JObias Seck

ESL Faceit Group (EFG) has the pieces in place to set streaming event attendance records as it prepares to host its first Counter-Strike Major in Brazil next week. The group-owned event organizer Savvy Gaming initially promised to hold a major tournament in the South American nation in 2019 but was delayed by COVID.

Fast forward to this year, and pent-up demand was evident as EFG sold the Intel Extreme Masters Rio Major in less than an hour. “[The baseline] wasn’t good enough for the appetite and demand in the country,” said Shaun Clark, EFG’s senior director of game ecosystems for CS:GO.

Despite backlash from fans and offers of large venues to host the event, EFG stuck to their plan to keep the event hosted at the Jeunesse Arena in Rio de Janeiro. But the organizer leaned on the region’s rabid demand to grow the event “horizontally”, Clark notes.

EFG has added a “fan center” which will be accessible just outside the arena to serve the huge amount of expected Brazilian fans. The Youth Arena has a capacity of 15,000, and the double that is now expected outside. Clark now expects over 100,000 fans to attend one way or another.

A key contributor to the passion for this Major IEM has been Alexandre “Gaules” Borba, whose co-streams of Counter-Strike events have been massively popular in the country (Gaules has even been tapped by the NBA to stream matches) . Gaul streams to hundreds of thousands of fans every month, and there’s a good chance he’ll break Twitch records in the Rio finale.

Onboard sponsors for the Major, beyond Intel, include Legion by Lenovo, DHL, US Air Force, 1XBet and Monster Energy– Hunter Cooke

Metro trains in Rio were a way for Major IEM to be promoted locally

  • Office furniture brand Steelcase will sponsor the Wonderful Pistachios Last Chance Qualifier in Los Angeles in December. The event is part of the Panda Cup with the title Super Smash Bros. Ultimate.
  • FaZe Clan is jumping into Apex Legends and will be participating in the third year of the Apex Legends World Series, which kicks off in November. FaZe now has 12 teams in competitive play.
  • The Rainbow Six: Siege World Championship, Six Invitational and Festival returns to Montreal after spending two years in Europe due to Canadian COVID-19 restrictions.