HONG KONG & LOS ANGELES – (COMMERCIAL THREAD) – From April to June, the Hong Kong exhibition scene gained momentum with the return of nearly 20 physical exhibitions to the Hong Kong Convention and Exhibition Center (HKCEC). Showcasing a wide variety of products and services ranging from technology and lifestyle to arts and jewelry, the successful fairs have attracted more than a million visits under the pandemic, which is a promising sign for the exhibition industry.

The positive response is a clear indication that the value of physical fairs is high and Hong Kong has demonstrated how to safely and transparently resume large-scale business events gradually, and pave the way for subsequent resumption, including international conventions and trade fairs.

“We are delighted to see such a strong recovery in demand for physical fairs,” said Kenneth Wong, Managing Director of MICE & Cruise at the Hong Kong Tourism Board (HKTB). “These events are a good demonstration of Hong Kong’s readiness to host trade events of any size, and an encouraging sign to the exhibition industry that the physical fair is invaluable.

Inaugural physical exhibition drives the future of business

“GOVirtual Business Expo is recently launched to provide a one-stop shopping platform to help businesses unlock and capture the unlimited potential of virtual business in the post-pandemic economy, and to encourage active interactions between industry technology and industries that will inspire frequent cooperation, “said Culsin Li, Managing Director of Baobab Tree Event, organizer of GOVirtual Business Expo, with which the GS1 HK Summit is co-located.” We are grateful to host this new show safely and to help our visitors explore virtual business opportunities, as well as technology and business trends in the great bay area. ”

Positive comments, remarkable presence

Priscilla Lo, Director of Hongkong-Asia Exhibition (Holdings) Ltd., organizer of the 18e Hong Kong Mega Showcase, the 19the Hong Kong Food Festival, the 21stst Hong Kong Homex 2021 and e-Expo & Auto HK, were delighted with the impressive attendance during the pandemic. “We are happy to see that our efforts have paid off as our exhibitors and visitors have been very satisfied with the overall organization. We are grateful to HKCEC for their support and flexibility to allow our events to run smoothly and safely. “, she shares. .

Hygiene and safety are the top priority

“By implementing strict preventive measures at HKCEC and working closely with the organizers, a number of well-attended exhibitions and conferences have been safely and successfully staged since January 2021,” said Monica Lee -Müller, Managing Director of HML. The safety of visitors, users and staff of HKCEC is paramount. The Hong Kong Convention and Exhibition Center (Management) Limited (“HML”) ensures that organizers incorporate preventative measures into event arrangements and in accordance with regulatory requirements and industry best practices.

HKTDC’s first in-person salon harnesses pent-up demand

The Hong Kong Trade Development Council’s (HKTDC) first five-day Lifestyle ShoppingFest provided a unique shopping experience for over 55,000 consumers eager to explore a wide selection of products, from global delicacies to fine jewelry and more again, presented by 430 exhibitors.

Benjamin Chau, deputy executive director of HKTDC, said the positive response to the new event reflects the fact that physical performances are irreplaceable. “We are delighted that our first Lifestyle ShoppingFest was successful, with 75% of exhibitors believing that physical shows can help boost their activity, while 82% of visitors were satisfied with the health and safety measures put in place at the living room.” Next, the HKTDC will host three concurrent trade shows in July, its first B2B events since the start of the pandemic.

Strengthen the city as a leading exhibition center

The city’s recent success in hosting physical events in a safe and transparent manner and enthusiastic response from the public, as well as the strong and free support for venue rentals from the Hong Kong SAR government, are all strong encouragement for the city’s upcoming B2B trade shows such as ASIA Hong Kong Jewelry & Gem hosted by Informa Markets at the end of June, the HKTDC premier international sourcing fair and the TKS Exhibition Hong Kong international travel exhibition in July, some of the city’s even stronger lineup in the third quarter.

Lee-Müller of HML points out that “the government grant program for the convention and exhibition industry can certainly strengthen our competitiveness by attracting exhibitors and buyers and strengthen the city’s position as a leading exhibition center. of the region. The grant program will be extended for six months until June 30, 2022 to benefit more convention and exhibition activities and build confidence of event planners in hosting activities in Hong Kong.

List of exhibitions (April to June 2021)

Event date

Event

2-5 April

e-Expo & Auto HK

2-5 April

20th Hong Kong Homex

2-5 April

Hong Kong’s 18th mega storefront

2-6 April

18th Hong Kong Food Festival

April 9-11

100th Hong Kong Wedding Fair

15-18 Apr

Hong Kong Animal Show 2021

April 28 – May 2

HKTDC Lifestyle ShoppingFest

May 7-9

101st Hong Kong Wedding Show

May 20-23

Art center

May 21-23

Basel Art

May 29-30

The 27th Hong Kong International Education Expo

June 1-3

18th SISTERS BeautyPro Show

June 4-6

The 102nd Hong Kong Wedding Show

June 10-12

GoVirtual Business Expo & Conference

June 10-13

LOHAS Fair

June 10-13

Vegetarian Food Asia 2021

June 12-14

2021 Premium Pet Suppliers Fair

June 12-14

Home Expo 2021

June 24-27

Jewelry & Gem ASIA Hong Kong