David Heron joins Yellow Fish

Brand experience agency Yellow Fish has appointed David Heron as its new director.

In his new role, Heron (Photo) will work closely with the Yellow Fish team on challenging cases and push creative boundaries to find innovative solutions that help clients meet new challenges and connect with their audience across all channels.

Industrial experience

Having previously worked as co-director of the Black Tomato agency for 10 years, Heron has a reputation for defying convention. It has also offered unique programs for premier global clients, ranging from exclusive private island buyouts to VIP Everest adventures.

Since leaving the company in the summer of 2021, Heron has spent the past year supporting multiple destinations and experiences to strategically grow their product offerings. The main objective of this work was to identify and evolve live event solutions to combat the negative impact of remote working and the erosion of corporate culture, as well as the need for accelerate and move towards more sustainable options.

Commenting on his new role, he said, “I am fortunate and delighted to have the opportunity to join such a talented and experienced team at Yellow Fish. This is an incredibly exciting time for the industry – events are changing and I look forward to helping shape a new era for Yellow Fish to build on the incredible legacy of its founder Maria Valentine.”

Laura Pace, Owner and MD, Yellow Fish, said, “I believe as an agency we need to challenge our clients’ records and push for new solutions that haven’t been presented a million times before – in events, experience, incentives, rewards and recognition, branding and everything we do. David shares that vision and we’re on the same page creatively because we’re both willing to push for something different and better rather than offering solutions that already exist.