ATLANTA — At the end of this month, the 2022 edition of The clean show will open here at the Georgia World Congress Center, bringing together self-service laundry owners/operators and other textile care professionals for four days of networking, education and business development.
Each edition of Clean, formerly the World Educational Congress for Laundering and Dry Cleaning, attracts thousands of people from around the world to view and learn about the newest and most technologically advanced products the industry has to offer.
Scheduled from Saturday July 30 to Tuesday August 2, this will be the first Clean Show since 2019; the biannual event was delayed an additional year due to the COVID-19 pandemic.
Part 1 of this preview covered the basics of the show, including exhibitors, show hours, education session schedule and more. Let’s conclude:
CHANGING THE GUARD
The 2022 event will be the first Clean Show fully managed by Messe Frankfurt, which acquired it in late 2018. The Frankfurt, Germany-based company, among the world’s largest trade show organizers, is no stranger to the textile care industry, for which he produced the Texcare range of shows and events in Germany, China and elsewhere for many years.
Messe Frankfurt has retained Clean Show veteran Riddle & Associates to host the 2019 event in New Orleans. Don’t expect a lot of changes with this edition.
“Clean has a long, long history of successful events… We will be introducing new technologies,” says Greg Jira, Clean Show Manager for Messe Frankfurt North America. “There will be a different level of show graphics. But you know, as the saying goes, “If it ain’t broke, don’t fix it.” Our goal is to bring the same great experience that exhibitors and attendees have become accustomed to over the years.
Trade shows help bring together different aspects of the industry: end users, distributors, suppliers and manufacturers, he adds.
“With such a large audience to gather in one place, attendees can schedule meetings, negotiate orders, explore collaboration opportunities, and attend training sessions,” says Jira.
“Having the entire industry concentrated in one place at once allows for unprecedented networking opportunities. A chance encounter at a trade show, a hotel lobby, a shuttle bus, these are all places where business can happen. An exhibitor once said to me, “Hey, business is in the pub too.”
“The Clean Show has proven to be an invaluable opportunity for our industry to come together for over 40 years,” said Brian Wallace, President and CEO of the Coin Laundry Association, one of five partner associations of Clean. “In 2022, I believe the value will be even greater in light of both the unprecedented disruption from COVID-19 as well as the seemingly frenetic pace of change in the laundromat industry since the last show.
“Not only will attendees have the opportunity to benefit from hours of formal training sessions, but also important connections with their peers at the many networking events. Clean 2022 will tell us a lot about where we are today and where we are going in the near future. The level of excitement is sure to be at an all time high!
After more than two years of virtual meetings and feelings of isolation, Textile Care Allied Trades Association (TCATA) President John Silverman believes Clean 2022 will be the event the industry has been yearning for, he said. told the sister publication American dry cleaner.
“I expect everyone to be very excited about getting together – just go out and talk to people who have like-minded problems and solutions,” he says. “I think the expectations for that are very high right now.”
On a personal level, Silverman is looking forward to seeing friends he hasn’t seen in a few years: “These are friends and clients that I don’t see on a regular basis, including industry friends. Without everyone traveling, it’s been very difficult to stay in touch, so I’m looking to make connections. »
It’s been a while since the last Clean Show, and you can expect a bit of a wait until the next one: the resynchronization of the calendars of international shows disrupted by the pandemic means that the next edition of Clean will take place in three years, 2025, in Orlando, Florida.
What does Jira hope someone attending Clean 2022 will take away from their experience?
“The sense of community is very typical,” he says. “That the industry is still on its feet post COVID, and is poised to find a successful new path in the years to come. I want this to be a great takeaway.
Did you miss part 1 of this article? You can read it HERE.