Auror hosted its Connect conference on Wednesday, March 9 for its community of customers and partners, showcasing the progress made by the company and the successes of retailers using the platform. Auror Vice President of Retail Partnerships Bobby Haskins said attendees represented 50,000 retail users and 1,200 law enforcement agencies in total.
The two-hour conference began with Auror CEO Phil Thomson’s keynote speech, in which he thanked everyone for trying their luck with a few “crazy kiwis” after coming up with the Auror concept. 10 years ago.
“From the start, we knew it would take a community of retailers and law enforcement working together to fight crime,” Thomson said.
Today, 12,500 stores worldwide use Auror and 17,000 law enforcement officers.
Haskins then took the virtual stage with Walmart’s Senior Director of Asset Protection Operations, Joshua Ridgeway, to discuss how the mega-retailer uses Auror to address its challenges around crime and the teachable moments experienced during platform deployment.
“We were able to change the conversation with operations by showing them how customers suffer and how customers fall victim to ORC, and doors were opened because of that,” Ridgeway said. “We are leveraging Auror to evolve the conversation about ORC and its impact on our customers, members, associates and communities. The actionable intelligence we get from Auror helps us better protect the customer experience. »
Afterwards, Auror Vice President of Partnerships and Innovation, Andrew Kouimanis, discussed Australia’s outlook with Coles’ Managing Director of Benefits Protection and Services, Sophie Wong, and Chief Security Officer National Coles, Austin Craddock.
“A lot of our success depends on the Auror Network, and a critical part of the Network is our ability to get enough support from law enforcement, which Auror facilitates,” Wong said.
The session focused on the evolution of ORC and how loss prevention teams need to advance their technology to stay competitive.
“People are getting smarter, so we have to get a lot smarter to deal with these ORC networks that have now learned retail capabilities,” Craddock said. “The evolution of networks is definitely a current challenge that we face with the Australian ORC.”
“It takes a network to defeat a network,” Kouimanis replied – an idea that was echoed repeatedly throughout the conference.
Auror’s Customer Success Specialist, Jon Briegel, then shared Auror’s product roadmap for the next 12 months.
“ORC is constantly changing and evolving, and Auror is the proud company to evolve with it,” Briegel said.
Personalized mobile notifications, automatic dot login, digital case creation and license plate recognition are just some of the features that users are looking forward to.
To close the event, Australia and New Zealand Auror Regional Director Kaye Harding announced the winners of the company’s new and improved Global Supreme Hero Awards.
Coles’ Austin Craddock has been named ORC Champion Auror for leading the charge in the fight against ORC not just in Australia, but around the world.
For Best Retailer Collaboration, recognizing two organizations that came together to solve a problem, three pairs were nominated: Coles and Woolworth’s, Big W and Woolworth’s, and Walmart and ORCA. Coles and Woolworth’s were selected as the ultimate winners.
“Coles is one of Australia’s most trusted retailers. He is customer-obsessed and uses technology like Auror to create smarter stores that customers can rely on. But above all, they care about the safety of staff and customers,” Harding said. “Woolworth’s has innovated since its inception; they are guided by their process of creating better processes for a better tomorrow. Coles and Woolworth’s have been nominated for arresting South Australia’s most prolific shoplifter, who often used threatening behavior towards sales staff. Coles and Woolworth’s were able to work effectively with the police and put an end to this offender who had harmed their business and others for decades.
Five pairs were nominated for best collaboration between police and retail. Together, the nominees have seen police results worth over $1 million.
Ulta and United States Law Enforcement were nominated for their pioneering collaboration; the Detroit police, the FBI and Dollar Tree for putting a prolific offender behind bars; New Zealand Police and countdown to major ORC group bust; Coles and the New South Wales Police for shutting down a criminal network; and United States law enforcement and lululemon were nominated for Shared Intelligence Paying Dividends.
Ulta and US Law Enforcement were announced as the winners. “Ulta has been a leader in the industry for over 40 years, and they dominate the customer experience,” Harding said. “They place a high value on technology to improve the customer experience. Actively sharing intelligence with more than 115 law enforcement agencies across the United States, they worked together to solve a case that resulted in the arrest of 41 people.
The fourth and final Supreme Hero Award went to Retailer of the Year, and The Warehouse Group, Coles, Walmart, Bunnings Warehouse and Ulta were all nominated. The category was so difficult, Harding said, that judges recognized Bunnings Warehouse as the highly commended winner, while Walmart was the overall winner.
“Walmart is the biggest retailer in the world,” Harding said. “They have always been customer-focused and established as the primary destination for customers. Walmart positions the strength of its workforce and people as an important part of its success. Considering both customers and people As the keys to success, Auror and Walmart were a natural partnership.This was our largest deployment yet, and we did it together in just six weeks.
Reflecting on the event afterwards, Bobby Haskins said, “What I take away most from Connect is that our partners around the world are building a massive movement against retail crime. Our partners have explained that this movement is not about case or incident management, but about the shift to proactive crime intelligence that protects their stores, their employees and the communities they serve. »